Red Sea case study

ui & ux / layout design / research & analysis

about

Red Sea Fish is a leading company creating equipment, aquariums, and chemistry to run the saltwater aquariums. This is very narrow niche and a complicated hobby and the company provides its customers with the most modern technologies and convenient products.

/ the process

what i did

Having analyzed our website's performance and user feedback, I've iteratively crafted and refined a new design, aligning it with our goals and brand identity. Thorough testing and optimization guarantee the redesigned site delivers an improved user experience and meets its objectives.

research related

Audience analysis

Market research

Identification of key objectives for the redesign project

Exploring competitors

design related

Building cohesive design system & style

Various design concepts, including wireframes, mockups, and prototypes

Collaboration with developers to ensure seamless integration of design elements and functionality

design elements & pages

home page
icons
menu
footer
blog
aquarium configurator
graphs & tables
forms

colors

1867ff
366fff
00bf7a
00bf7a
00bf7a
18e098
18e098
18e098
ffc700
ffc700
ff3235
f3f7f8
f3f7f8
e6edf1
d3e0e3
d3e0e3
909ca5
909ca5
909ca5
555d65
171818
171818

cards

aquarium configurator / compare / blog

Best: 3 units

ReefLED 90

$329 per unit

$365

0

Pendant

Black | 125-150cm

$70

$80

Select

4.9

REEFER 170 G2

60 cm | 165 L

4.9

REEFER 170 G2

60 cm | 165 L

New to the hobby

How to start your first
salt water tank

This Tips & Tricks blog will provide you with great practical advice on how to ensure a consistent and perfect mix every time. Advice on how to ensure a consistent and perfect mix every time.

New to the hobby

How to start your first
salt water tank

This Tips & Tricks blog will provide you with great practical advice on how to ensure a consistent and perfect mix every time. Advice on how to ensure a consistent and perfect mix every time.

New to the hobby

How to start your first
salt water tank

This Tips & Tricks blog will provide you with great practical advice on how to ensure a consistent and perfect mix every time. Advice on how to ensure a consistent and perfect mix every time.

Chemistry

Which reef salt is best for your tank?

Chemistry

Which reef salt is best for your tank?

New to the hobby

How to feed your corals with Reef Energy +

icons

online recipe adviser / support / website wizards

SPS dominant

Growth

Color

Growth rate: Exceptional
Coloration: Good
Frag tank

Growth

Color

Growth rate: Great
Coloration: Great
Soft only

Growth

Color

Growth rate: Good
Coloration: Exceptional
Mixed reef

menu

& footer

configurator

I transformed a potentially complex decision-making process into a playful and user-friendly experience, catering to both professionals and those on their way to becoming experts.

blog

Since the hobby is very complicated and has many different approaches, it is important for the company to share the knowledge gained from 30 years of expertise.

/ next project

the configuratior

the configuratior

the configuratior

I transformed a potentially complex decision-making process into a playful and user-friendly experience, catering to both professionals and those on their way to becoming experts.