Red Sea case study
ui & ux / layout design / research & analysis
about
Red Sea Fish is a leading company creating equipment, aquariums, and chemistry to run the saltwater aquariums. This is very narrow niche and a complicated hobby and the company provides its customers with the most modern technologies and convenient products.
/ the process
what i did
Having analyzed our website's performance and user feedback, I've iteratively crafted and refined a new design, aligning it with our goals and brand identity. Thorough testing and optimization guarantee the redesigned site delivers an improved user experience and meets its objectives.
research related
Audience analysis
Market research
Identification of key objectives for the redesign project
Exploring competitors
design related
Building cohesive design system & style
Various design concepts, including wireframes, mockups, and prototypes
Collaboration with developers to ensure seamless integration of design elements and functionality
design elements & pages
home page
icons
menu
footer
blog
aquarium configurator
graphs & tables
forms
colors
1867ff
366fff
ff3235
e6edf1
555d65
cards
aquarium configurator / compare / blog
Best: 3 units
ReefLED 90
$329 per unit
$365
0
Pendant
Black | 125-150cm
$70
$80
Select
4.9
REEFER 170 G2
60 cm | 165 L
4.9
REEFER 170 G2
60 cm | 165 L
New to the hobby
How to feed your corals with Reef Energy +
icons
online recipe adviser / support / website wizards
SPS dominant
Growth
Color
Growth rate: Exceptional
Coloration: Good
Frag tank
Growth
Color
Growth rate: Great
Coloration: Great
Soft only
Growth
Color
Growth rate: Good
Coloration: Exceptional
Mixed reef
menu
& footer
configurator
I transformed a potentially complex decision-making process into a playful and user-friendly experience, catering to both professionals and those on their way to becoming experts.
blog
Since the hobby is very complicated and has many different approaches, it is important for the company to share the knowledge gained from 30 years of expertise.
/ next project
I transformed a potentially complex decision-making process into a playful and user-friendly experience, catering to both professionals and those on their way to becoming experts.
