ui & ux / layout design / research & analysis
about
Running an aquarium is complex and hard. Seawater aquarium even more. MyREEFER configurator is a user-centered solution to provide an easy way to choose the right aquarium and its equipment. Yes, it is complex. But not complicated.
1/3
user
questions
Where to start?
What to choose?
Who can help me?
2/3
user
concerns
Insecurity from a huge range of options
Lack of detailed knowledge
Fear of making a wrong desicion
3/3
problem
solution
Step-by-step approach
Filtering the relevant products
Guides and small tips in the flow
1/4
challenge
Choosing the right aquarium out of huge size and volume range
Select which REEFER fits your space:
REEFER S-850 G2+
71” | 224.5 gal
$6199
REEFER 750 G2+
71” | 198.1 gal
$4599
REEFER 900 G2+
79” | 237.8 gal
$5899
REEFER 625 G2+
59” | 163.8 gal
$3999
Select a REEFER
that fits your space:
20”
39”
59”
79”
99”
REEFER 525 G2+
59” | 142.7 gal
$3599
REEFER 750 G2+
71” | 198.1 gal
$4599
REEFER 625 G2+
59” | 163.8 gal
$3999
REEFER 900 G2+
79” | 237.8 gal
$5899
9:41
developing a solution
users can filter aquarium options based on available space while the configurator suggests equipment optimized for the chosen size.
2/4
challenge
various equipment choices within one product category
developing a solution
I researched the user flow and tested it in various scenarios.
Based upon feedbacks we created relevant product segments in order to build up a configuration narrative that suits the users. The configuration is therefore cohesive and builds logically upon the previous selections.
3/4
challenge
compatibility between devices & aquarium volume
developing a solution
Device selection is tailored to aquarium size and water volume, with only relevant options displayed, accompanied by helpful hints for informed choices.
ReefLED example
step 1
choosing ReefLED
step 2
choosing mountings
step 3
choosing an accessory
4/4
challenge
cost of the hobby
conclusion
Entire project, from planning to execution, spanned three months.
The outcome was a continuous influx of configurations from users thrilled with the new, streamlined, and playful approach. This guided them through the evaluation process, ultimately solidifying their purchase decisions.
/ next project
Red Sea Fish is a leading company creating equipment, aquariums, and chemistry to run the saltwater aquariums. This is very narrow niche and a complicated hobby and the company provides its customers with the most modern technologies and convenient products.
